AI-powered sponsorship for sport
Your club needs sponsors.
MatchFund finds them.
Set your sponsorship target and let MatchFund build the pipeline to reach it.
Our AI identifies the businesses most likely to sponsor your club, finds the right people, runs personalised outreach, follows up and helps turn conversations into signed partnerships.
You decide how much control you want.
No sponsor. No success fee.
From junior grassroots teams to ambitious semi-professional clubs.
2026/27 Sponsorship Target
£16,500 / £40,000
41%
funded
£23,500 to go
active pipeline
businesses researched
high-fit opportunities
interested sponsors
MatchFund worked while you were away.
- 31businesses researched
- 18prospects qualified
- 14personalised emails sent
- 26follow-ups
- 4positive conversations
- £6,250new pipeline
Sponsorship shouldn't depend on who you know.
For many clubs, sponsorship still means someone on the committee searching Google, messaging local businesses, asking friends for introductions and sending emails whenever they can find the time.
Meanwhile, sponsorship opportunities remain unsold and clubs miss out on revenue they need.
of grassroots clubs rely on sponsorship.
rely on local businesses for sponsorship.
rely on personal networks to secure sponsors.
rely on volunteers to operate.
Source: FORZA State of Grassroots Football Report 2026.
Your sponsorship strategy deserves more than spare time and personal contacts.
Meet your new commercial team
What if your club had someone working on sponsorship every day?
MatchFund gives clubs access to the kind of commercial capability normally reserved for organisations with dedicated sales teams.
Tell us about your club. Set the amount you want to raise. MatchFund helps work out what you can sell, who is most likely to buy it and what needs to happen next.
Then it gets to work.
Build your sponsorship strategy.
Identify high-fit businesses.
Run personalised outreach.
Turn interest into proposals and partnerships.
Manage what you've promised.
Keep great sponsors for another season.
From sponsorship target to signed partnership — all in one platform.
Build your commercial pipelineDon't start with a database.
Start with a target.
Most sponsorship platforms start by asking you to create listings or search for businesses.
MatchFund starts somewhere different:
How much does your club need to raise?
MatchFund works backwards from your goal to help build the commercial strategy required to reach it.
What is your sponsorship target?
£40,000
Already secured
£16,500
£23,500 TO GO
Your commercial plan is ready.
£31,750
available inventory
38
high-fit opportunities
£12,250
active pipeline
£41,300
projected sponsorship
Smarter prospecting
Stop contacting every local business.
Find the right ones.
Being local doesn't automatically make a business a good sponsor.
MatchFund analyses signals that help identify which businesses are most relevant to your club and commercial opportunities.
Better prospects. Better conversations. Less wasted time.
Johnson Motors
2.1 miles away
SponsorFit™
94
- Previous sports sponsorship detected
- Strong local presence
- High audience alignment
- Active community marketing
- Relevant business size
- Decision-maker identified
Recommended opportunity
Official Automotive Partner
Potential value
£3,000
MatchFund doesn't just find sponsors.
It starts the conversation.
Once the right businesses have been identified, MatchFund can research the company, identify the relevant decision-maker and create highly personalised sponsorship outreach.
Depending on your chosen MatchFund Mode, it can also send outreach, follow up automatically and help manage responses.
Personalised using
- Location
- Business sector
- Community involvement
- Previous sponsorship
- Club audience
- Recommended sponsorship package
You're always in control
Choose how you want MatchFund to work.
Some clubs want AI assistance. Others want someone to take sponsorship off their plate. MatchFund adapts to you.
Copilot
You lead. MatchFund recommends.
For clubs that want complete control over every external interaction.
MatchFund:
- researches businesses
- identifies sponsorship opportunities
- scores prospects using SponsorFit™
- recommends packages
- drafts personalised outreach
- suggests follow-ups
- drafts sponsor responses
You approve every external action.
Assist
Share the workload.
MatchFund handles the repetitive commercial work while you take over when relationships matter.
MatchFund:
- researches and qualifies businesses
- identifies decision-makers
- sends approved outreach
- automatically follows up
- monitors and classifies replies
- recommends next actions
- prepares proposals
You handle:
- Commercial negotiation
- Bespoke conversations
- Final proposals
- Contracts
Autopilot
Let MatchFund run the pipeline.
Give MatchFund your target and commercial boundaries. It gets to work.
MatchFund can:
- continuously identify prospects
- research businesses
- identify decision-makers
- choose relevant sponsorship opportunities
- send personalised outreach
- follow up automatically
- respond to routine questions
- qualify opportunities
- generate proposals
- book meetings
- manage standard renewals
You define when MatchFund needs you. Examples:
- Discount above 10%
- Deal above £5,000
- Category exclusivity
- Custom package
- Unusual contract terms
Change your MatchFund Mode whenever you want.
Autopilot doesn't mean losing control.
You decide exactly what MatchFund can and cannot do.
MatchFund operates inside those boundaries. Anything outside them comes back to you.
You set the rules.
MatchFund does the work.
Set your
Everything your sponsorship operation needs.
One platform.
Commercial Planning
Set sponsorship targets, understand your inventory and build a strategy for reaching your revenue goal.
Sponsorship Inventory
Manage shirt sponsorship, training wear, boards, players, matchdays, digital assets and custom packages.
AI Opportunity Creation
Identify commercial assets your club isn't currently monetising.
SponsorFit™
Score businesses based on their likelihood and suitability to sponsor your club.
Business Discovery
Find relevant businesses around your club and beyond.
Contact Discovery
Identify the people most likely to make sponsorship decisions.
AI Outreach
Create personalised sponsorship conversations at scale.
Automated Follow-up
Never lose an opportunity because nobody remembered to chase it.
Sponsorship Pipeline
See every opportunity from first identification through to signed deal.
AI Proposals
Turn sponsor interest into personalised partnership proposals.
Contracts & Payments
Move from agreement to signed partnership and payment.
Sponsor Management
Keep every partnership, agreement and interaction in one place.
Activation
Track every sponsorship benefit you've promised to deliver.
Sponsor Reporting
Help sponsors understand the exposure and value their partnership creates.
Renewals
Identify renewal opportunities early and protect recurring sponsorship revenue.
Imagine opening your laptop to this.
MatchFund worked while you were away.
27
businesses researched
14
new prospects contacted
31
follow-ups completed
5
sponsor replies
3
positive conversations
£6,250
new sponsorship pipeline
Needs your attention
Johnson Motors wants to discuss a £3,000 partnership.
That's the difference between software you operate and software that works for you.
Signing the sponsor is only the beginning.
Great sponsorship isn't just about getting a yes.
MatchFund helps manage the full commercial relationship.
Find
Sell
Close
Activate
Prove
Renew
One relationship. One platform. Every stage managed.
Built for clubs at every level.
“We need £1,000 for next season's kit.”
MatchFund identifies relevant local businesses and helps turn the opportunity into a compelling sponsorship proposition.
Potential use
“We have 25 teams but no commercial department.”
MatchFund helps turn the club's audience, teams and assets into a structured commercial operation.
Potential use
“We need to generate another £40,000 commercially.”
MatchFund becomes an extension of the club's commercial operation.
Potential use
Whether the target is £1,000 or £100,000, start with what your club needs to achieve.
Built by people who've had to find the sponsors.
MatchFund wasn't created by people looking at grassroots sport from the outside.
Our team has spent years inside grassroots, non-league and semi-professional football — playing, coaching and managing clubs where commercial income matters.
We've experienced the familiar challenge of needing new sponsors while also trying to manage players, prepare for matches, organise training and deal with everything else that comes with running a club.
We built MatchFund because finding commercial support shouldn't depend on how much spare time a manager, secretary or volunteer has that week.
Clubs need sponsorship. The people running them need their time back.
MatchFund was built to solve both.
Pricing
We win when you win.
MatchFund's success is tied directly to yours.
Choose how much of the sponsorship workload you want MatchFund to handle.
Copilot
10%
success fee
£19.99/month
platform fee
You control every external action.
Best for
Clubs wanting AI intelligence while retaining complete control.
Get startedAssist
12.5%
success fee
£29.99/month
platform fee
MatchFund handles prospecting, outreach and follow-up. You handle the important conversations.
Best for
Clubs wanting to dramatically reduce sponsorship workload.
Get startedAutopilot
15%
success fee
£49.99/month
platform fee
MatchFund runs the sponsorship pipeline within your rules.
Best for
Clubs wanting an AI commercial team working continuously.
Put sponsorship on AutopilotNo sponsor. No success fee.
Success fees apply only to sponsorship successfully secured through MatchFund. Sponsorship generated independently by your club is yours.
No long-term contract. Change mode whenever you need to.
What could MatchFund be worth to your club?
That's why we call it success-based pricing.
Start building my pipelineHow much new sponsorship would you like to generate?
£10,000
Without the sponsorship: £0
Questions clubs ask us.
Your next sponsor could already be out there.
Stop waiting for sponsors.
Start finding them.
Tell MatchFund what your club needs to raise. We'll help build the commercial plan, find the right businesses and create the pipeline to get you there.
No sponsor. No success fee.